No change at the top of the Box Office as Prometheus takes advantage of a weak slate of new releases to take the top spot.
1. Prometheus (536 sites) W/E: £3,135,504 Total: £15,471,936
2. Men In Black 3 (503) W/E: £2,533,051 Total: £15,081,932
3. Snow White and the Huntsman (488) W/E: £2,210,929 Total:£9,545,054
4. The Pact (310) W/E: £932,325 NEW
5. Avengers Assemble (380) W/E: £676,678 Total: £50,338,151
6. Top Cat (446) W/E: £561,793 Total: £1,936,133
7. The Dictator (263) W/E: £452,175 Total: £10,584,986
8. What To Expect When You’re Expecting (291) W/E: £445,141 Total: £3,198,168
9. Ill Manors (191) W/E: £256,288 NEW (Includes W/Th previews)
10. The Angels’ Share (95) W/E: £218,674 Total: £718,140
Source: The Guardian
As Casa de mi Padre and the woeful A Fantastic Fear Of Everything don’t come anywhere near the chart and with the week’s other new releases suffering poor fates, those at the top remain in place another week. Prometheus makes it two weeks out of two at the summit with a drop of around 50% which in all honesty I’m rather impressed by. There was a massive fanboy contingent out in force last weekend and given that word on the film has been mixed, I figured this would have taken more of a dive over last weekend but with new releases being thin on the ground and few big games in the opening weekend of Euro 2012, the film managed to get a 2nd weekend which has led to a lifetime total of over £15 million already. I would think that with a stronger slate of releases this week, though only one is an absolute sure-fire hit, this may struggle in the next frame but hey, this has defied my expectations once already and could do so again.
Swapping places with this week’s number 3 are the rather shapely legs of Men In Black 3, which has become quite the solid earner over the last few weeks, also over the £15 million summit and dropping less than 20% week-on-week after its rise in box office last week. It being one of the most broadly aimed films out there at the moment, there’s no real surprise that it’s managed to find a foothold but Sony must be counting their lucky stars. Also dropping impressively but only moving down 1 position, is Snow White & The Huntsman which in all fairness did have an extra 2 days of previews boosting its haul last week. Considering this, a drop of just over a third is a take which will add further fuel to the sequel rumour fire, something which will only be increased by what should be a solid few weeks ahead. Fair play to Universal for taking a chance both with the subject matter and the release date I say.
The highest new entry for this week makes less than a third of the earnings the Number One film, but still manages to hit 4th, as the absolutely pathetic The Pact manages to earn nearly a million over the 3 days. With a marketing campain containing an intriguing image on the poster which doesn’t actually feature in the film and a teen friendly 15 rating, this timed its release well hitting as the audience swings towards the female direction for the next few weeks and this proving good fodder for the audience. I’m expecting this to absolutely drop like a stone next week but I expect E1 will be very happy with this result. Dropping less than a quarter week-on-week, Avengers Assemble crosses the £50 million mark and starts hitting heights seen by only a few films previously. With recent rumours of a re-released Director’s Cut later this summer starting to come about, this one could run all blockbuster season long.
The one riser week-on-week is last week’s disappointment as Top Cat manages to gain some traction in the face of some rather adult only content elsewhere, the market really screaming out for kids films which just aren’t available at the moment, and Vertigo being able to take advantage as a result. Yes, it may not be the school holidays yet but seeing as Paramount released Madagascar 3 in the US as well as other territories this weekend, methinks they could have done well with a day-and-date release here too. Dropping harsher than most in the chart is The Dictator which likely did very well by Casa de mi Padre and Fantastic Fear not getting too much of a screen count and still hangs in the Ten as a result. What To Expect When You’re Expecting also hangs around with an OK enough hold, though with one of this week’s releases aiming for a very broad mainstream audience, I expect this will be suffering a fair bit in the upcoming frame.
Opening in 9th is likely the big disappointment of the week as Revolver’s iLL Manors doesn’t capitalise on the popularity of Ben ”Plan B” Drew all that much and despite an extra 2 days of previews opens on a figure which shows that the urban drama audience may not want 18-rated grit, the film apparently being a very tough watch and one which seems to have turned audiences away as a result. I was hoping to see it at my local Cineworld this weekend but they’ve already pulled shows after a week. Pretty sure Revolver would have hoped for better, though it could well find a life on the small screen in a few months. Finishing up on brighter news, The Angel’s Share gains screens week-on-week and manages to hold up in the Ten with a less than 20% drop which could see it retaining a fair few screens this weekend, and good on it too.
Another rather busy week for releases though I expect one to dominate as the star studded musical Rock of Ages comes out today for previews before making a likely boatload over the weekend, this being probably the broadest appeal release since Men In Black 3. Two dark horses for me this week come in the form of David Cronenberg’s Cosmopolis which has a cooler look to it than Robert Pattinson’s last effort Bel Ami and could well hit with a mainstream audience if the Pattinson connection combined with the rather enigmatic trailers manage to break though. Rodrigo Cortes’ Red Lights sees a solid cast headlined by Cillian Murphy and Robert DeNiro come together for a mystery which looks to be a bit twisty, something which could appeal to the audiences uninterested in the football too. Personally, I’m also hoping Universal’s re-release of Jaws makes the same kind of impact that their previous releases of Back To The Future and Jurassic Park did. Always great to see the classics on the big screen. A damn busy weekend in all which should see much movement in the Top Ten, let’s check back next week shall we?