The Dark Knight gets a second week at the top, as the Olympics leads to a relatively quiet weekend at the box office.
1. The Dark Knight Rises (589 sites) W/E: £7,275,558 Total: £30,551,765
2. Dr Seuss’ The Lorax (507) W/E: £1,853,294 NEW (Includes S/S previews)
3. Ice Age 4: Continental Drift (518) W/E: £1,544,322 Total: £21,222,522
4. The Amazing Spider-Man (473) W/E: £686,952 Total: £23,816,960
5. Magic Mike (472) W/E: £536,749 Total: £6,697,323
6. The Five-Year Engagement (155) W/E: £75,134 Total: £4,865,174
7. Searching for Sugar Man (28) W/E: £68,857 NEW
8. The Pirates! In an Adventure with Scientists (162) W/E: £44,389 Total: £16,446,344
9. Carry on Jatta (9) W/E: £36,760 NEW
10. Men in Black 3 (133) W/E: £34,497 Total: £21,839,375
Source: The Guardian
It was no real surprise that Box Office takings were going to be hurt by the Olympics this weekend, and particularly by the Opening Ceremony which seemed to be watched by everyone who has ever existed. Still, The Dark Knight Rises puts in figures which are undeniably impressive, as it becomes the fastest grossing film of the year so far, taking more than Avengers Assemble had done in the same period and looking to topple that film as the highest grosser of the year. It could well have trouble with that though, as Avengers came out in a period with not all that much competition in the cinema or elsewhere, while TDKR could have a fair bit of trouble, with multiple fresher titles being unveiled over the next few weeks. Depending on how UK audiences take to the sweary bear, Ted may have a shot at toppling the film this weekend, though the stack is decked with two additional days of previews.
The Lorax debuts in second place thanks to previews which take it over £1.24 million, earned specifically between Friday and Sunday, and looks like it could have some solid grosses in the next month or so ahead as kids look to be entertained somehow. This is the kind of film which will make £20 million or so quietly, without ever being remembered, but will be a decent play for Universal who don’t always have the best track record with kids product. Fellow kids film Ice Age 4 drops around a third week-on-week being affected by both the Olympics and The Lorax, though with over £20 million banked already, it’s going to be in the top 5 or so once the summer is out, not bad for a franchise in its fourth go-around.
Magic Mike holds well enough and offers a solid alternative for non-sporty audiences who aren’t looking for things to constantly blow up. Lionsgate have done well with a film which could have easily been crowded out had it not been for fortunate zeitgeist capturing subject matter and stars and the fact that it’s a film which has more to it than just the stripping. I’d expect the screen count to go down this weekend as competition comes for the more adult aimed audience, while sites look to retain their blockbuster product, but this is a film which has proved quite the sleeper hit. This is omething The Five-Year Engagement has also become; it hasn’t made as much, but it has stayed in the charts for a very long time, and could for a few more weeks yet.
The real success story this week comes from documentary Searching for Sugar Man which, thanks to extensive coverage in the media, has proved to be the choice for folks wanting something not quite of the season. Though it may have had trouble popping up in the chart in a more competitive week, this will still be a real plus for StudioCanal, and the film looks to be expanding slightly this coming weekend, something all the positive buzz going around for it will only improve. If the per-screen averages hold up, it’s got a great chance of making a second week.
Popping back up I assume thanks to cheaply priced kids screenings in some nationwide chains, Pirates! makes its first appearance for a while now, as the film props up a solid if not amazing box office take. Carry On Jatta makes a great debut considering its screen count, another huge win for the Bollywood market which has seen some cracking grosses over the last few weeks, and MIB 3 makes what could be its last appearance with a less than half drop after a hugely successful run.
This coming week sees only two wide releases as the dry season continues, though Ted could score some pretty huge bank with the film fitting a Hangover-shaped hole in this summer’s schedule and the well-liked family series Diary of a Wimpy Kid returns with a third installment which could also throw its weight around in the next few weeks.