A quick glance at recent US box office figures and at first nothing seems peculiar. Comic-book blockbusters and sequels such as The Avengers and The Dark Knight Rises broke records as predicted. But one major failure went largely unnoticed; namely the horrid box office performance of ensemble rom-com What to Expect When You’re Expecting. In hindsight, its poor commercial takings hint at something far larger than the difficulty of competing… Read More »