Last week I was moved by the words of Drew McWeeny who, in a piece written for HitFix, shared an empassioned open letter to what he called “the worst human being to ever sit in a theater.” It was easy to tell how this one incident was born of a growing frustration with how visiting the cinema is, for many of us, becoming more of a chore than the magical experience the marketers behind the major chains would have us believe. Incessant talkers and people with a lack of respect for others are ruining cinema – and I’m sick of it.

I for one have genuinely entertained the idea of giving up on cinema completely, cutting up my Cineworld card and focusing my film watching on the large TV and home entertainment system that sits in the corner of my living room, but it is a decision I have so far been unable to move forward with. Firstly, this is because of my commitments to this site and the 35mm Heroes Podcast – something I love doing and hope to always be a part of – but it is also because first and foremost, I love film and don’t see why I should have to.

As powerful as McWeeny’s words were, I decided it was time to take things one step further and get some answers. The letter you see below has been sent in the post and, where possible, by email to Rupert Gavin (CEO of Odeon & UCI Cinemas), Stephen Mark Wiener (CEO of Cineworld Cinemas), Tim Richards, Alan McNair and Steve Knibbs (CEO, Deputy CEO and COO of Vue Cinemas), Justin Ribbons (CEO of Empire Cinemas) and Karen Fox (GM of UK Theatres for Showcase Cinemas). I hope very much they will respond and, if they do, I will share their comments with you all.

Dear Sir/Madam

I write to you today on behalf of the readers of EatSleepLiveFilm.com and true fans of movies all over the world, to highlight a growing problem that has had many of us feeling increasingly angry and frustrated at what cinema has become. It’s a subject that has been the cause of lengthy debate on many a blog, podcast and message board over the last few years and is something I know ignites great fury within many people – and I think it’s time something were done to address it.

In almost every single movie screening I’ve been to in the last six months (save for those I’ve attended at my local arthouse cinema), I’ve been forced to endure the incessant commentary a certain breed of cinemagoer who feels it is their duty to behave inappropriately by talking during the film. These infuriating morons, one might think, would fall within the category of rowdy teenagers or rambunctious children. However, in my experience it is more often than not those who one would think might ‘know better’ that perpetrate these insufferable crimes.

On occasion, I’ve challenged these tedious malcontents, only to be met with blank confused faces and, on one occasion, the bare-faced insistence that I had imagined their 45-minute expositional audio track. At other times – as I did today during a showing of The Woman In Black (a film which I’m sure you’ll agree is very much reliant on a kind of tension that can only be created with silence) – I’ve sat back and said nothing. But regardless of which path I’ve been forced to take, I can say that in every instance my experience has consisted mainly of straining to concentrate while wondering what my best course of action might be – as opposed to enjoying the fruits of what your cinema can offer in exchange for my entrance fee.

Last week, Drew McWeeny of HitFix.com wrote a very potent article entitled ‘An open letter to the worst human being to ever sit in a theater’, which singled out one almost unbelievable incident at an AMC venue in Los Angeles. It discussed the shameless way in which one older lady, with no remorse or thought for anyone else around her, yelled, nattered and kicked her way through (ironically enough) This Means War. This genarated an incredible number of comments from people who have grown equally tired of this kind of behaviour and, as usual, spawned a great deal of debate. Of course, this extreme case took place far from our own British shores, but much of what McWeeny covered in his piece touched on the deep sense of irritation and powerlessness I and millions of others of people like suffer at the hands of these thoughtless, ignorant fools every day in your theatres.

Yours is an industry that prides itself on the ‘experience’ of the customer. But as the world of home cinema continues to evolve and more sections of the industry push towards things like premium video on demand and shorter spaces between theatrical and retail release dates, now is the time for you to stand up to protect the supposed magical experience that serves as a byline to the majority of your marketing campaigns. Lessons can certainly be learned from the zero tolerance policies of the Alamo Drafthouse cinemas over in Texas, which enforce the right for staff to eject those who flout the rules about no talking and texting. Unfortunately, at this point, I don’t see anyone even attempting to encourage such thought at any of the major UK chains.

Like the thousands of people I talk to online every day and the many visitors we have over at EatSleepLiveFilm.com, I live and breathe movies. However, at this stage I find myself in the paradoxical space of being a film lover who literally dreads going to the cinema. As much as I crave a cherished affection for the big screen experience, the one which I knew and loved many years ago, I find myself falling further and further out of love with it – and its breaking my heart.

So, with the greatest respect, I ask you to please put the minds of myself and the readers of EatSleepLiveFilm.com at ease by telling us where your company currently stands on this issue and perhaps answer some of our burning questions. Are your staff trained to deal properly with these disturbances? Do you operate any policies on ejecting people who are disruptive? And what will you do to help change this real problem for the sake of our sanity and the future of your industry?

I hope very much to hear from you soon and that you’ll take this opportunity to assure us that yours is a chain dedicated to do everything it can to rectify this scourge of our collective sanity.

Best Regards

Noel Mellor
Editor, EatSleepLiveFilm.com